Stand back, people. A new alliance has been announced that is bound to rock the foundation of the automotive world. Ford Motors Company and Indian automaker, Mahindra and Mahindra have just linked arms.
Ford cars weren’t selling in India, Most of the models being manufactured there were being exported. They at once considered leaving the country that is about to become one of the world’s largest markets in terms of a new-vehicle market. They had one foot out the door that is until Mahindra and Mahindra came forth with a solution.
Ford and Mahindra and Mahindra came together in a joint statement that announced that they’d be working together for the next three years. The two companies will work close together. Ford will share their advanced technologies the Indian company, while Mahindra and Mahindra will help Ford extend its reach in India. It will also work vise versa. That means we may be seeing more Indian cars abroad.
The two companies have always had respect and admiration for each other and Ford is approaching this deal with all the seriousness in the world. If it works out with them, they could breakthrough in one of the largest vehicle markets this side of the universe. This is definitely a partnership that will keep them on their feet and even thrive amongst the onslaught of a changing automotive industry.
Many in the west are scratching their heads and wonder, who exactly is Mahindra and Mahindra. The are the leading automotive company in India. They are the giants there. They don’t only produce automotives but also farm equipment, machinery and other things. What does this partnership mean for Ford? It means they are going in a whole new direction. Expect something interesting from them in the future.